Previously unseen photographs of Led Zeppelin, captured by renowned photographer Jeffrey Mayer, will be displayed at the “Zeppelin in the Vines” exhibition at Europa Village winery in Temecula, California, from August 7 to August 10, 2025. The event, announced on August 3, 2025, promises fans a rare glimpse into the band’s electrifying performances, featuring images from their iconic 1970s tours. Private viewings are scheduled for August 7 and 8 evenings, with public access from August 8 to 10, before the exhibition embarks on a U.S. tour later this year. The showcase celebrates Led Zeppelin’s enduring legacy, coinciding with their *Physical Graffiti* 50th-anniversary festivities.
Mayer’s photographs, which include rare shots of Jimmy Page, Robert Plant, John Paul Jones, and John Bonham, capture the band at the height of their powers, known for record-breaking concerts like the 76,229-attendee Silverdome show in 1977. The exhibition’s timing aligns with the recent success of *Becoming Led Zeppelin*, a documentary featuring previously unseen performance clips, which has grossed over $10 million globally since its February 2025 premiere. Organizers highlight Mayer’s ability to document the band’s raw energy, with one image previewed showing Plant in a dynamic pose at The Forum in Los Angeles, a venue central to Zeppelin’s American tours.
The “Zeppelin in the Vines” exhibition follows Stockholm’s Oak Island Gallery shows earlier this year, which displayed unseen photos by Ed Finnell and Craig Wright from 1973, 1975, and 1977 concerts at The Forum in Inglewood. Unlike the Stockholm event, which offered prints for sale starting at 3,600 SEK, the Temecula exhibition focuses on immersive viewing, with no mention of print sales yet. Mayer’s archive, including proof sheets reviewed by organizers, adds to the growing collection of rediscovered Zeppelin imagery, such as Ron Raffaelli’s 1,300 negatives from 1969, recently showcased at Musichead Gallery in Los Angeles. These efforts underscore the band’s cultural impact, as noted by their 2012 Kennedy Center Honors.
For fans, the exhibition offers a chance to experience Led Zeppelin’s mythic stage presence, from Page’s double-neck guitar solos to Bonham’s thunderous drumming, frozen in time by Mayer’s lens. As the band’s influence endures—evidenced by their 2008 MOJO “Best Live Act” award for a one-off reunion—Temecula’s event promises to draw crowds eager for a visual journey through rock history. With the Premier League season starting concurrently, Palace fans facing Europa League challenges might find solace in this nostalgic escape, as the winery setting adds a unique vibe to the celebration of rock’s heaviest band.[](https://ledzepnews.com/2025/08/03/unseen-photos-of-led-zeppelin-will-be-shown-at-an-exhibition-in-california/)
